5 Poultry Trends That Could Shape the Future of Production

A Review of Poultry Association's Annual Meeting, by Dr. Aaron Stephan - Signify Scientist and Innovation Leader

 

What does the future of poultry production look like?

That question was at the center of this year's Poultry Science Association (PSA) Annual Meeting in Toronto, where researchers and industry leaders shared the latest findings on everything from lighting and nutrition to bird welfare, health, and sustainability.

After my tenth PSA meeting, one thing is becoming increasingly clear: the industry's biggest advances will come not from a single technology, but from a better understanding of how all the pieces work together. Over three days of presentations and discussions, five trends stood out that could influence how poultry producers manage their flocks in the years ahead.

1. Poultry Lighting Is Being Studied as an Environment, Not Just a Bulb

Most discussions about poultry lighting still focus on lux levels, color, and energy efficiency. These factors are important, but they do not fully describe the environment a bird experiences.

Researchers are increasingly studying light spectrum, timing, spatial distribution, and how birds' preferences change as they age.

A commercial study using gradient lighting provided a good example. Broilers spent more time in brighter areas for movement and exploration, while dimmer areas were used more often for resting. The takeaway is not that brighter light is always better. Instead, birds may benefit from access to different lighting environments that support different behaviors.

Several studies involving UVA and colored lighting showed why simple conclusions can be misleading. A wavelength that reduces fear or aggression may also influence resting behavior, footpad health, eye development, or social interactions.

The lesson is clear: lighting programs should be designed around the species, age, and production goals of the flock rather than selecting a color simply because it performed well in a single study.

2. The Same Lighting Program Can Produce Different Results Under Different Diets

One practical broiler study compared four versus six hours of darkness in birds fed mash diets with different energy levels.

As expected, birds receiving six hours of darkness grew more slowly early in life. However, unlike results seen in many pelleted-feed studies, the mash-fed birds did not fully recover that lost growth later.

Layer research highlighted a similar concept. Pullets with higher abdominal fat levels often reached sexual maturity earlier, sometimes before planned photostimulation. Body weight alone did not fully explain reproductive readiness.

These studies reinforce an important point:

Lighting does not work independently of nutrition, body composition, genetics, or housing conditions.

A successful lighting program should be matched to the specific flock and management system.

3. Poultry Welfare Research Is Focusing More on Bird Behavior

Providing a perch, pecking block, or minimum light level does not automatically improve welfare. Researchers are increasingly evaluating whether birds actually use these resources and whether they influence behavior, comfort, feather condition, fear, rest, or injury risk.

This trend was evident throughout PSA 2026.

Researchers found that:

  • Platform perches increased play behavior in broilers.
  • Hanging pecking blocks reduced severe feather pecking more effectively than blocks placed on the floor.
  • Enrichment provided throughout both rearing and laying resulted in better feather cover than enrichment offered during only one phase.

New technologies are also changing how welfare is measured.

Computer vision, telemetry, and bioacoustic monitoring are helping move welfare assessment beyond occasional human observations. While many of these tools still require commercial validation, they may eventually allow producers to monitor bird behavior and welfare continuously.

4. Longer-Lived Laying Hens Could Improve Efficiency and Sustainability

The layer industry continues to work toward hens that remain productive for 90, 100 weeks, or longer.

One speaker estimated that producing just 25 additional eggs per hen could reduce the number of replacement hens needed worldwide by more than 100 million birds. That could significantly reduce feed consumption, manure production, and the environmental impact of egg production.

The encouraging news is that long-term egg production and strong skeletal health do not appear to be mutually exclusive.

Research suggests that very early sexual maturity may pose a greater risk to bone health than continued production later in life.

The goal should not simply be achieving the earliest possible first egg. Instead, producers should focus on:

  • A well-synchronized start to lay
  • Strong livability
  • Good bone strength
  • High egg quality
  • Long-term production persistency

5. Poultry Biosecurity Is Becoming More Data-Driven

Several presentations explored new approaches to monitoring flock health using litter samples, boot socks, and environmental sequencing.

These methods can provide a broader picture of what is circulating within a poultry house compared to testing only a small number of individual birds.

While these tools will not replace traditional diagnostics such as PCR testing, culture methods, or necropsy, they may help producers identify when and where more targeted testing is needed.

Researchers also discussed physical disinfection technologies, including UV-treated water and pulsed-light systems.

One important takeaway was that successful UVC disinfection depends on much more than simply having a UVC light source. Real-world performance is influenced by:

  • Light dose
  • Exposure time
  • Shadowing
  • Organic material
  • Equipment condition
  • Pathogen susceptibility

These details ultimately determine whether a system performs effectively in commercial environments.

What This Means for Poultry Technology

The strongest message from PSA 2026 was not that a single product or management practice will solve the industry's challenges.

Instead, poultry environments must be managed as connected biological systems.

For poultry lighting, this means moving beyond a fixed bulb and a fixed schedule. It means considering how lighting interacts with bird age, visual biology, nutrition, body condition, housing, temperature, and behavior—and then measuring whether those decisions improve outcomes.

Not every research finding presented at a conference will hold up in a commercial poultry house. That is part of the scientific process.

However, the questions being asked are becoming better, the tools are becoming more precise, and the poultry industry is becoming more willing to study how different systems interact.

That is real progress.

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